Center News and Links
The Yaffe Center offers many resources to help define the fast-developing field of persuasive communications studies:
- The Yaffe Center new media initiative examines the many emerging communication tools, led by Yaffe Center co-directors, Tim O'Day and Rajeev Batra
- "Online Media and Online Advertising" - the next Yaffe Center conference takes place in Palm Springs, Feb. 6-8, 2008
- This year's Distinguished Speaker series is underway. Please visit the Speaker page for a complete schedule.
- Our publications augment and expand the information available on this web site.
