Upcoming Events
2009 Advertising and Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications
May 28-30, 2009
Ross School of Business, Ann Arbor, MI
The 2009 Advertising and Consumer Psychology Conference will
be held at the facilities of the Ross School of Business,
University of Michigan, Ann Arbor. It will be chaired by
Professors Rajeev Batra (University of Michigan, Yaffe
Center and Ross School of Business), Punam Anand Keller
(Tuck School of Business, Dartmouth), and Vic Strecher
(University of Michigan, Medical School and School of Public
Health). The Yaffe Center for Persuasive Communication is
the primary organizer for this Conference, under the aegis
of the Society for Consumer Psychology.
The Lead Sponsor for the Conference is the National Center
for Health Marketing and Centers for Disease Control and
Prevention (CDC) in collaboration with the National Public
Health Information Coalition (NPHIC). The Conference is
co-sponsored by the Yaffe Center for Persuasive
Communication, the University of Michigan Ross School of
Business, the University of Michigan School of Public
Health, and Johnson & Johnson. Additional sponsorship
support is provided by the Association for Consumer
Research.
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