Speakers
Hearing stories from the field, told by the people who create new approaches to persuasive communication, is an unmatched experience. Exciting, lively, informative: please experience our Distinguished Speakers Series for yourself. See here for full reports on past speakers.
Admission is open to all, except where noted. For parking, the University lot near the corner of Hill and Tappan Streets is open to non-permit holders after 5 pm on weekdays. Use BLUE spaces in the structure, not GOLD spaces.
PERSUASIVE COMMUNICATION: WHAT’S BREAKING THROUGH TODAY?
THE 2009-2010 DISTINGUISHED SPEAKER SERIES BRINGS IN SPEAKERS ON THE FOLLOWING TOPICS:
Leveraging Design for Marketing Advantage
Digital Marketing Communication: Mastering The New Media
Leveraging Design for Marketing Advantage
- September 30, 2009
8:30 pm, E1550, Ross School of BusinessAlex Chung, V.P. Design, Homelight Products (Formerly TTI Ltd.)
Alex leads the Design efforts for the Hoover and Dirt Devil floor cleaning products, as well as Milwaukee and Ryobi power tools. He is headquartered in Hong Kong and will do this presentation via Webmeeting.
- October 7, 2009
Darrell Behmer, Chief Designer, Ford Motor Company
Darryl will discuss design efforts associated with the new 2011 Taurus.
- October 14, 2009
8:00 pm, E1550, Ross School of Business
Carrie Russell, Design Manager, Beauty Products - P&G
Carrie will concentrate on packaging and graphic issues and talk about how her lines are differentiated from the competition.
- TBA
Darrell Behmer, Chief Designer, Ford Motor Company
Darryl will discuss design efforts associated with the new 2011 Taurus.
- October 22, 2009
3:30-5:00 pm, 411 West Hall
"The Power of Social versus Financial Factors in Changing Environmental Behavior"
By: Professor Robert Cialdini, Regents' Professor of Psychology and W.P. Carey Distinguished Professor of Marketing, Arizona State University
Digital Marketing Communication: Mastering The New Media
-
November 16, 2009
8:00 pm, R2220, Ross School of Business
"How to Put Together a Digital Plan"
By: Robert Haverback, Director of Digital Marketing at TD Ameritrade - November 23, 2009
8:00 pm, R2220, Ross School of Business
"Web 1.X: The "Basics" Aren't Basic Anymore"
By: Jennifer Kohler, Associate Director at Digitas - November 30, 2009
8:00 pm, R2220, Ross School of Business"Web 2.0: User Generated Content in the Social Web"
By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
- December 7, 2009
8:00 pm, R2220, Ross School of Business
"Web X.0: Emerging and Nascent Digital Challenges"
Chuck Shultz, New Media Director at Starcom MediaVest Group
- November 17, 2009
5:45 pm, Blau Auditorium, Ross School of Business
'BrandDigital' (Live Videoconference)
By: Allen Adamson of Landor New York
- December 10, 2009
5:45 pm, Blau Auditorium, Ross School of Business
Gatorade's Re-Branding and Innovation
By: John Shea, Gatorade
> Visit our complete Speaker Archives for more details, including videos and presentations, on past speakers.