Events
Conferences
The Center maintains its leadership in teaching and research on persuasive communication by hosting conferences on emerging topics in the area. Check here for news on upcoming conferences and to review materials from past conferences.
- February 6-8, 2008 in Palm Springs, CA
- Organized by the Marketing Science Institute in Boston and the Sloan Center for Internet Retailing at Anderson Graduate School of Management, University of California, Riverside and co-sponsored by The Yaffe Center
- Program details
Consumers are rapidly embracing online media, online communities and online retailing. Marketers today need to understand the opportunities and roles of these new tools. How significant are the trends? What drives them? How will they affect marketing practice and theory? How can we separate reality from hype – and what can be learned from early successes and failures? Leading speakers from industry and academia brought the latest news on these topics to the table.
Review our conference on “Visual Marketing: Theory and Action”
Visual marketing-brands, logos, packaging, websites, and television vie for consumers’ attention more than ever before. Marketers spend vast sums of money on visual persuasion. It’s a prominent tool in marketing practice but we lack a coherent body of concentrated knowledge to improve its impact. With support from the Yaffe Center and others, this conference explored varied directions of this growing area of study.
Speakers
The Yaffe Center hosts the leading practitioners and experts in every aspect of persuasive communication. Hear the people who create the latest techniques to appeal to consumers, from new ways to use mobile phones to non-traditional advertising. Our complete Speaker Series for 2008-2009 will be announced soon.
Workshops
Some topics won’t wait for the formal presentations at a conference, or they’re techniques and practices that require hands-on experience. The Yaffe Center offers workshops to update skills and keep practitioners informed about the fast-developing field of persuasive communication.