Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Workshops

Creating Powerful Presentations Workshops

As part of the Ross School of Business’ mission to increase design literacy of business school students, the Yaffe Center, in conjunction with the Executive Skills Program at Ross, organized a workshop on “Creating Power Presentations”

> The 2008 program information

Creating Effective Web Sites Workshops

The astonishing growth of the Internet has had an enormous impact in every arena. The Yaffe Center recognized that impact and documented it in an ongoing series of web workshops. Past presenters have ranged from academics who discussed the ways web sites and their technologies are used to professionals who created web campaigns and interactive sites. All three workshops to date have included a web site competition in which students redesigned existing web sites.


Brownbag Seminar Series

With the goal of bringing together researchers on both the faculty and Doctoral level, the Brown Bag Seminar Series creates a forum for the presentation and discussion of current research in such fields as Business, Communications, Health, Psychology, and many other persuasion topics. Click below to view archives from the Brownbag Seminar Series.

> View the Brownbag archives

The Groundbreaking Beetle

Through a groundbreaking advertising campaign and a new design sensibility, the Beetle became a symbol of the 1960’s flower power culture.

Volkswagen Beetle 1967