Past Speakers
Please review our past Distinguished Speaker Series on breakthroughs in persuasive communications. Our featured speakers discussed trends in the use of non-traditional advertising in response to the changing media habits of consumers.
Please visit our program schedule for dates and topics and click here for details on the current (2007-2008) series.
- December 04, 2008
"Burger King Case Study"
By Russell B. Klein, President, Global Marketing Strategy and Innovation, Burger King Corporation - November 14, 2008
"Marketing the Target Brand"
>Click to download a PDF report on the presentation
By John Butcher, Vice President of Merchandise Marketing, Target Corporation - February 16, 2007
"Lessons Learned in the NFL"
By Mr. Paul Tagliabue, Former Commissioner of the National Football League - February 12, 2007
"Using Non-Traditional Communications Effectively"
By Derek Koenig, Chief Marketing Officer of Discovery Communications - January 26, 2007
"Persuading Through Great Industrial Design"
By Iain Roberts, Co-Leader of IDEO’s Consumer Experience Design Practice. IDEO is arguably the World’s most-renowned Industrial Design firm. Iain has collaborated with a long list of clients across many industries such as AT&T, Intel, Eli Lilly, Kraft, Nestle, Tetrapak, Ford & Daimler Chrysler. - December 7, 2006
"Life After the 30-Second Spot"
By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA (see www.getthejuice.com), author of the best-selling book "Life After the 30 Second Spot" - November 30, 2006
"Brand-building in this Cluttered 21st-Century Media Environment"
By Jeff Hicks, President, Crispin Porter & Bogusky, Miami - November 15, 2006
"Search Engine Advertising: What it is and How to Use it Effectively"
By John Kelley and Helena Beem of Google's AdWords Division> "Google Lands in Ann Arbor" - News Article by Adrienne Losh