Working Papers on Visual Persuasion
The following working papers cover various aspects of visual persuasion.
- A Dual Process Model of Advertising Repetition Effects By Christie L. Nordhielm
- Affective and Cognitive Consequences of Visual Fluency: When Seeing is Easy on the Mind By Piotr Winkielman, Norbert Schwarz, Rolf Reber and Tedra A. Fazendeiro
- Aim High: Toward and Analytical Schema for Visual Rhetoric By Christine M. Miller
- Beyond Reading: Visual Processing of Language in Chinese and English By Nader Tavassoli
- Changes in Logo Designs: Chasing the Elusive Butterfly Curve By Ronald W. Pimentel and Susan E. Heckler
- Color As A Tool for Visual Persuasion By Lawrence L. Garber, Jr. and Eva M. Hyatt
- How does it feel? Reading the Emotions Displayed by Characters in Ads By Michael S. Mulvey and Carmen Medina
- Icons and Avatars: Cyber-Models and Hyper-Mediated Visual Persuasion By Natalie T. Quilty, Michael R. Solomon, and Basil G. Englis
- Persuasive Form: How do Ordinary Object Communicate about Users and Themselves? By Dóra Horváth
- The Effects of Imagery Instructions, Ad Modality and Ad Focus on Persuasion: A Process-Oriented Approach By Gayathri Mani and Deborah J. MacInnis
- The Marriage Of Graphic Design & Research? Experimentally Designed Packages Offer New Vistas & Opportunities By Richard Bernstein, Ph.D. and Howard Moskiwitz, Ph.D.
- Visual and Linguistic Processing of Ads by Bilingual Consumers By David Luna and Laura A. Peracchio
- Visual Persuasion: Mental Imagery Processing and Emotional Experiences By Cees Goossens
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