Center News and Links
The Yaffe Center offers many resources to help define the fast-developing field of persuasive communications studies:
- Russell Klein, President, Global Marketing Strategy and Innovation of Burger King, is the Center's next speaker on December 04, 2008 at the Schorling Auditorium, School of Education.
- Call for Papers: 2009 Advertising and Consumer Psychology Conference
- The Yaffe Center new media initiative examines the many emerging communication tools, led by Center co-directors, Tim O'Day and Rajeev Batra
- This year's Distinguished Speaker series is underway. Please visit the Speaker page for a complete schedule.
- Our publications augment and expand the information available on this web site.
