Michigan Ross School of Business
Yaffe Center for Persuasive Communication

Upcoming Events

Workshop on Search Engine Marketing

01/30/2009
Ann Arbor, MI

This Yaffe Center sponsored event will give participants hands-on knowledge and skills concerning the biggest and fastest-growing forms of online marketing communication: natural search and paid search. Speakers from Google and Digitas will present and lead hands-on exercises on January 30, 2008 from 9am-12noon. Location: R0320 at the Ross School of Business (701 Tappan Street, Ann Arbor).

This event is free, but  advance registration is required due to limited capacity.  Please email to register.  Attendees who sign-up must commit to attending.

Yaffe Center Speaker Series: Rishad Tobaccowala

02/06/2009
Ann Arbor, MI

Rishad Tobaccowala is Chief Innovation Officer at Publicis Group. He will be speaking on "Digital Marketing: State of the Art, and Lessons Learned" on Friday, February 6, from 1:30-3pm at the Ross School of Business, Room 2210.

The Penny Stamps Distinguished Lecture Series presents: Dr. Clotaire Rapaille

04/09/2009
Ann Arbor, MI

Dr. G. Clotaire Rapaille will speak on "The Logic of Emotion" on Thursday April 9, 2009 at the Michigan Theater (603 E Liberty, Ann Arbor) at 5:10pm.

Dr. Rapaille is an internationally known expert in creativity and communication. He has written more than ten books including, Creative Communication, recognized as the standard reference for the French advertising community. Please click here for further details of this Yaffe Center co-sponsored event.

The Groundbreaking Beetle

Through a groundbreaking advertising campaign and a new design sensibility, the Beetle became a symbol of the 1960’s flower power culture.

Volkswagen Beetle 1967