School Year 2013-14 Speakers
The Yaffe Center Distinguished Speaker Series for 2013-14 is in development. Check back in the next couple of weeks for more information.
School Year 2012-13 Speakers
Hearing stories from the field, told by the people who create new approaches to persuasive communication, is an unmatched experience. Exciting, lively, informative: please experience our Distinguished Speakers Series for yourself. See here for full reports on past speakers.
Speaker Series on 'Applied Advertising Using Digital Tools
Tuesday, January 22, 7:00 pm, Room E1550
John Shea, Head of Sports Marketing, Gatorade
Why Gatorade made the switch to the G-Series.
Tuesday, January 29, 7:00 pm, Room E1550
Bob Wisniewski, Former Head of Starcom MediaVest University
How the digital revolution has changed how advertisers approach media planning.
Tuesday, February 5, 7:00 pm, Room E1550
Phil Raskin, Former Chief Marketing Officer at Morgan Stanley and Chief Strategy Officer at Leo Burnett
Discussion with MBA's on which ads broke through on the recent Super Bowl based on superior strategic thinking and brilliant execution.
Speaker Series on 'Leveraging Design in Marketing'
Wednesday, September 26, 7:00 pm, Room E1550
Roger Quinian, Sr. Manager, Product Design, Crown Equipment, New Bremmon, OH
How unique functionality builds Brand Loyalty
Wednesday, October 3, 7:00 pm, Room E1550
Guiseppe Delena, Vice President, Kaleidoscope Design, Cincinnati, OH
Brand-Specific packaging case studies.
Wednesday, October 10, 7:00 pm, Room E1150
Tania Aldous, Global Design Director, World Kitchen, Chicago
Managing and differentiating a global family of Brands.
(tentative)Wednesday, October 17, 7:00 pm, Room E1150
Curt Bailey, President, Sundberg-Ferar Design, Walled Lake, MI
Speaker Series on 'Digital Marketing'
Monday, November 5th, 8:00 pm, Room R0220
Brett Groom, SVP, Content Integration and Activation, ConAgra Foods
How to Integrate Digital Ideas.
Monday, November 19, 8:00 pm, Room R0220
Jason Goldberg, Founding Partner, VP, Creative Director, Envisionit Media
Starting a Digital Agency.
Monday, November 19, 8:00 pm, Room R0220
Greg Myrick, Account Executive, Twitter
Advertising on Twitter.
Monday, November 26, 8:00 pm, Room R0220
Neville Manohar, Sr. Marketing Manager, Digital Marketing, Loyalty, Customer Analyst and Credit Card, Chrysler Motors
Imported from Detroit: How a Super Bowl Ad Can Drive the Numbers.
Friday, November 30, 9:00 am - 3:00 pm, Blau Auditorium - 3rd Annual Yaffe Center Workshop on Digital Marketing
Tom Thomas – Executive Director, Marketing Intelligence, Organic Inc.
Chris Boggs – Director Search and Media Thought Leadership at Rosetta, Chairman SEMPO
From Google to Facebook: What's New in Internet Marketing.
Monday, December 5th, 8:00 pm, Room R0220
Dr. Siddarth Shah, Director, Business Analytics, Adobe
What We're Learning About How Digital Marketing Works.
Speaker Series on 'Brand-building using Digital Media'
Tuesday, November 6th, 5:30 pm, Blau Auditorium
Stan Joosten, Innovation Manager for Holistic Consumer Communication at Procter & Gamble
Stan leads the efforts at P&G to identify and develop innovative capabilities and services for holistic brand communication across consumer touchpoints, especially those using social media.
Monday, December 3rd, 5:30 pm, Blau Auditorium
Scott Monty, Head of Social Media for Ford Motor Company (Global Digital & Multimedia Communications Manager).
Scott leads the development and execution of a social media strategy for the entire company, from blogger relations to marketing support, customer service to internal communications and more..
Sandy Kolkey, Executive Vice President, Brand Agency Leader at Leo Burnett
On Tuesday, February 12th at 8:00pm in Room R 0230, the Yaffe Center was pleased to welcome Sandy Kolkey, Executive Vice President, Brand Agency Leader at Leo Burnett. Mr. Kolkey leads the agency's efforts on several feminine care brands for Procter & Gamble across many Burnett offices including those in Chicago, Mexico City, Greater China, Tokyo, Mumbai, Milan, and London. He spoke about his experience heading up online engagement programs, looking at past work, and discussing how to put together programs to leverage ideas. Previously, Mr. Kolkey was head of the DraftFCB office in New York City, headed up the Boeing account for FCB, and led advertising efforts at Discover Card.
January 24th, The Michigan Theater
The Architecture of Footwear featuring Wilson W. Smith III
Nike designer Wilson Smith has created products for Cross Training and Basketball, Andre Agassi's signature line, and in 1997, as the dedicathe designed for Serena Williams, and Roger Federer. Today, as Creative Catalyst in the ZOO – Nike’s Special Other Operations, he focuses on Nike Better World projects, including the design directioed designer for Brand Jordan he created the industry leading AJ 16 & AJ 17. Later n for N7, which brings Sport and all of its benefits to USA and Canadian Native American and Aboriginal communities. Smith’s passion is in Access to Sport, aiding earthquake recovery efforts in Haiti, and adaptive design for Paralympics and other athletes with disabilities.
> Visit our complete Speaker Archives for more details, including videos and presentations, on past speakers.