Submit Working Papers

Submit Your Links, Working Papers And Events

The Yaffe Center links area connects you to web-accessible resources in the area of persuasive communications. We invite you to submit your own links for possible consideration in our expanding list. You may also submit your working papers directly to the site--you can attach the working paper directly to our form. If you come across events that would be of interest to site visitors, please submit them for review.

Submit a link
Submit an event

* = required

Date:	(mm/dd/yyyy)
Title: *
Author(s): *
Research Area * (check all that apply):	Advertising, Branding and Business American Culture Studies Art and Design Communication and Persuasion Film Marketing Media Studies Photography Political Communications Religion
Attach Paper: *	Copy and paste text into 'Title' box above as a precautionary measure in case your file does not upload properly.
Email: *

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Ikea Shopping Experience

Capitalizing on Sweden’s reputation for beautiful furniture design, IKEA presented consumers with a new shopping experience.

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Stephen M. Ross School of Business
University of Michigan