Workshops
The astonishing growth of the Internet has had an enormous impact in every arena. The Yaffe Center recognizes that impact and is documenting it in an ongoing series of web workshops.
Past presenters have ranged from academics who discussed the ways web sites and their technologies are used to professionals who created web campaigns and interactive sites. Other workshops gave participants hands-on knowledge on how to use some of the biggest and fastest-growing forms of online marketing communication.
- The 2009 program information
- The 2008 program information
- The 2004 program information
- The 2002 program information
- The 2001 program information
Search Engine Workshop
The workshop included speakers from Google, Digitas, and local agency Pure
Visibility, and featured a hands-on exercise for Ross students to get
experience constructing ad groups and writing keywords and ads for Google's
popular AdWords system.
Melanie Mitchell, SVP of Search Strategy for Digitas keynoted the event with
stories from her experience with clients which have included Bank of
America, Whirlpool, Mars and Kraft. Other speakers included Megan Zlatos of
Pure Visibility and Elyse Guilfoyle from Google. Professor Bud Gibson, who
teaches a course in search engine marketing at Eastern Michigan University
moderated the event. After the morning presentations, students were given a
live project to develop search engine ad groups for the United Way of
Greater Toledo
Videos From the Workshop:
Brownbag Seminar Series
With the goal of bringing together researchers on both the faculty and Doctoral level, the Brown Bag Seminar Series creates a forum for the presentation and discussion of current research in such fields as Business, Communications, Health, Psychology, and many other persuasion topics. Click below to view archives from the Brownbag Seminar Series.