Creating Persuasive, Credible Web Sites

Creating Persuasive, Credible Web Sites, January 30, 2004

The Yaffe Center was pleased to hold its 3rd annual workshop on “Creating Persuasive, Credible Web Sites.” This workshop included presentations and discussions with practitioners and academics in web development with expertise in architecture and navigation, creative design, and web credibility. The workshop took place, Friday, January 30, 2004.

This workshop was organized by the Yaffe Center for Persuasive Communication at the University of Michigan and featured nationally-known experts in web design, advertising and persuasion to help students, faculty, administrators, and practitioners learn how to use and create more credible and more persuasive web sites. The workshop is sponsored annually by the Yaffe Center with funding from the School of Art & Design, School of Business, School of Information and ISEF.

Conference Agenda:
08:30AM - 09:00AM Friday, Janauary 30, 2004	Registration
09:00AM - 10:00AM	Welcome/Session I: Rajeev Batra, Director The Yaffe Center Joe Walls, Professor University of Michigan "Information Architecture and Findability" (PPT) Peter Morville, President Semantic Studios and VP of User Experience, Q LTD
10:00AM - 10:15AM	Break Coffee Break
10:15AM - 11:15AM	Session II: "On-line Branding: Moving from Image to Experience" (PPT) Bridget Fahrland, Executive Creative Director, Fry Multimedia
11:15AM - 11:30AM	Break Coffee Break
11:30AM - 12:30PM	Session III: "Using Web Sites to Change What We Think and Do" B.J. Fogg, Director, Stanford University's Persuasive Technology Lab

© University of Michigan 2008
Yaffe Center for Persuasive Communication