Past Speakers
Please review our past Distinguished Speaker Series on breakthroughs in persuasive communications. Our featured speakers discussed trends in the use of non-traditional advertising in response to the changing media habits of consumers.
Please visit our program schedule for dates and topics and click here for the current series.
2010
Digital Marketing
November 15, Room R0220, 8-9pm: "How To Design and Execute a Digital
Marketing Plan."
Tom Beck, CEO Enlighten, and Mick McCabe, Chief Strategy Officer,
Kirschenbaum Bond Senecal + Partners. Tom and Mick spoke about how
digital and traditional agencies work together to go from idea stage to
final plan.
November 22, Room R0220, 8-9pm: "Google's View of the Digital Advertising
World."
Michal Lorenc, Director of Advertising Sales, Google. Michal spoke about
how Google views opportunities in digital advertising.
November 29, Room R0220, 8-9pm: "Disney and Social Media."
Elizabeth Smith Brigham, MBA from Michigan and Social Media expert at Disney
spoke about what she's learned in her years at Disney and how that
company uses social media.
December 6, Room R0220, 8-9pm: "What's New and Next in Digital Advertising"
Jason Sutton, Michigan MBA and digital entrepreneur, and Sid Shah of digital
consultant Efficient Frontier, spoke about the newest technology and
lessons learned.
SPEAKERS ON "LEVERAGING DESIGN IN MARKETING"
September 15, E1550, 8-9pm: Sid Ramnarace, V.P. -Design, Lifetime Brands
(Long Island, New York)
Sid leads the Design team responsible for such Housewares brands as
Faberware, Mikasa, Food Network and more. He discussed his process for
differentiation in a very competitive field.
September 22, E1550, 8-9pm: Marianne Grisdale, Creative Manager at Teams
Design (Chicago)
Marianne leads a consultant Design team responsible for creating Housewares
products for many international brands. She presented a case study on one
of their recent projects.
September 29, E1550, 8-9pm: Giuseppe Delena, V.P. Design - Kaleidoscope
Design (Cincinnati)
After having spent over 20 years as a Designer at Ford Motor Company,
Giuseppe now leads a consultant Design team working for a number of clients,
including Procter and Gamble. Giuseppe presented a Design case study on
the Swiffer Brand.
October 6, E1550, 8-9pm: Doug Medema, Director of Design - Bissell Homecare
Products (Grand Rapids, MI)
Doug presented Bissell's Design / Brand Language and discuss how Design
interacts with Marketing at Bissell.
October 13, E1550, 8-9pm: Alex Chunn, VP Concept Development at Techtronic
Ind. (Hong Kong)
Techtronic Industries is the parent company of such consumer products
companies as Ryobi, Milwaukee Power Tools and Hoover Floor Care Products.
Alex discussed how the Visual Brand Identities were developed for their
various power tool brands.
October 20, E1550, 8-9pm: Earl Lucas, Chief Designer - Ford Motor Company
(Dearborn, MI)
Earl was Lead Designer on the award-winning 2010 Taurus. He presented a
case study on the steps Ford took to reinvigorate the brand.
SPEAKERS ON BRAND-BUILDING STRATEGY AND COMMUNICATIONS
October 14th, 2010, 4448 East Hall, Decision Consortium, 3:00-4:30 PM: John
Kenny, Senior Vice President of Strategic Planning DraftFCB Advertising
Agency
Marketing to Crazy People: Leveraging Behavioral Psychology in Advertising Marketers are in the business of persuading people. However, while many are deeply immersed in how people make decisions within their categories, few have systematically applied the broader rules of how humans make decisions to their marketing programs. This presentation gives an overview of DraftFCB's Institute for Decision Making. The Institute's role is to apply the learnings of behavioral psychology to the development of marketing programs. Adopting the McKinsey Consumer Decision Journey, it identifies how well known principles of behavioral psychology, can be applied to different stages of the consumer decision journey, showcasing examples of marketing campaigns that have either explicitly, or unwittingly, leveraged these behavioral principles in their execution.
John Kenny is currently a Senior Vice President at DraftFCB, a leading innovative advertising firm, in Chicago. John graduated from the University of Chicago with a PHD in Political Science in 2000. He has presented at various conferences including the P&G European Shopper Marketing Conference.
November 16, Blau Auditorium, 5.45-6.45pm: Andrea Theodore and Joanna Zucker
from Procter & Gamble presented a Case Study on the Strategic
re-direction of their Olay mega-brand, and the subsequent brand-building
tactics used.
December 7, Blau Auditorium, 5.45-6.45pm: Michael Ahn, former President of
LG Electronics North America, discussed the strategy and tactics used to
build the LG brand in North America.
[ back to top ]
2009-2010
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September 30, 2009
8:30 pm, E1550, Ross School of Business
Alex
Chung, V.P. Design, Homelight Products (Formerly TTI Ltd.)
Alex leads the Design efforts for the Hoover and Dirt Devil floor cleaning
products, as well as Milwaukee and Ryobi power tools. He is headquartered in
Hong Kong and did this presentation via Webmeeting.
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October 7, 2009
Darrell Behmer, Chief Designer, Ford Motor Company
Darryl discussed design efforts associated with the new 2011 Taurus.
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October 14, 2009
8:00 pm, E1550, Ross School of Business
Carrie Russell, Design Manager, Beauty Products - P&G
Carrie concentrated on packaging and graphic issues and talked about how her lines are differentiated from the competition. -
TBA
Darrell Behmer, Chief Designer, Ford Motor Company
Darryl discussed design efforts associated with the new 2011 Taurus.
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October 22, 2009
3:30-5:00 pm, 411 West Hall
"The Power of Social versus Financial Factors in Changing Environmental Behavior"
By: Professor Robert Cialdini, Regents' Professor of Psychology and W.P. Carey Distinguished Professor of Marketing, Arizona State University
Digital Marketing Communication: Mastering The New Media
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November 16, 2009
8:00 pm, R2220, Ross School of Business
"How to Put Together a Digital Plan"
By: Robert Haverback, Director of Digital Marketing at TD Ameritrade -
November 23, 2009
8:00 pm, R2220, Ross School of Business
"Web 1.X: The "Basics" Aren't Basic Anymore"
By: Jennifer Kohler, Associate Director at Digitas -
November 30, 2009
8:00 pm, R2220, Ross School of Business
"Web 2.0: User Generated Content in the Social Web"
By: Alicia Dorsett, Social Media Strategist at Manning, Selvage, and Lee and Christine O'Connell, Associate Director at Digitas
View the Presentation - PDF
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December 7, 2009
8:00 pm, R2220, Ross School of Business
"Web X.0: Emerging and Nascent Digital Challenges"
Chuck Shultz, New Media Director at Starcom MediaVest Group
View the Presentation - PPT
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November 17, 2009
5:45 pm, Blau Auditorium, Ross School of Business
'BrandDigital' (Live Videoconference)
By: Allen Adamson of Landor New York
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December 10, 2009
5:45 pm, Blau Auditorium, Ross School of Business
Gatorade's Re-Branding and Innovation
By: John Shea, Gatorade
[ back to top ]2008-2009
- February 06, 2009
"Digital Marketing: State of the Art, and Lessons Learned"
By Rishad Tobaccowala, CIO of Publicis Groupe and CEO of Denuo - December 04, 2008
"Burger King Case Study"
By Russell B. Klein, President, Global Marketing Strategy and Innovation, Burger King Corporation - November 14, 2008
"Building the Target Brand"
By John Butcher, Vice President of Merchandise Marketing, Target CorporationButcher explained the insights that drove Target's successful branding strategy and described how Target is responding to the challenge of maintaining brand leadership in discount retailing.
>Click to download a PDF report on the presentation[ back to top ]
2006-2007
- November 14, 2007
5.30pm, Schorling Auditorium, School of Education, Room 1202
(Limited to Ross School students)“Branded Entertainment” by Andrew Meurer, Marketing Director, and Samantha Avivi, Brand Manager, at Procter & Gamble.
Three years ago, P & G, one of the world’s most influential advertisers, rocked network television by slashing its advertising budget. It replaced conventional ad spots with a more integrated approach in television, films, with celebrities and pop culture to create breakthrough campaigns. Hear how innovative thinking blazed trails for P & G.
- October 4, 2007
“Design, Innovation and Leadership” by Carole Bilson, VP of Global Design and Usability at Pitney Bowes Inc.
Designers must put their skills to use and make an impact in anything they do. Bilson discussed how “design thinking” informs product innovations and general problem-solving. Dedicated, passionate designers can create the future they want, both for individuals and for their companies. Her appearance was co-sponsored by the School of Art and Design and the Industrial Design Society of America (IDSA).
- September 27, 2007
“Your Response Ability” by Gijs Bakker, co-founder of Amsterdam’s Droog Design collective
Working with a cadre of international contemporary designers, Droog uses low-cost industrial or recycled materials to create plain, practical products, each informed by cultural developments and the designer’s intuition. Bakker’s presentation and the products themselves embody the spirit of persuasive communication. They tickle the imagination, as well as serving a very real purpose. The objects and environments he showed are benchmarks of modern design. His appearance was co-sponsored by the School of Art & Design and the Industrial Design Society of America (IDSA).
- September 26, 2007
“Industrial Design as the Key to Brand Experiences and Emotions” by Mark Dziersk, Business meets Design Online Editor, Fast Company, former VP of Design at Herbst Lazar Bell in Chicago and now VP of Industrial Design at Laga one80 Design.
Those who attended heard Mark discuss cases such as Motorola (where he was intimately involved), Apple, Dove, Dyson, and others. He offered new insights in the ways companies like Apple dominate markets through brilliant industrial design
- February 16, 2007
"Lessons Learned in the NFL"
By Mr. Paul Tagliabue, Former Commissioner of the National Football League - February 12, 2007
"Using Non-Traditional Communications Effectively"
By Derek Koenig, Chief Marketing Officer of Discovery Communications - January 26, 2007
"Persuading Through Great Industrial Design"
By Iain Roberts, Co-Leader of IDEO’s Consumer Experience Design Practice. IDEO is arguably the World’s most-renowned Industrial Design firm. Iain has collaborated with a long list of clients across many industries such as AT&T, Intel, Eli Lilly, Kraft, Nestle, Tetrapak, Ford & Daimler Chrysler.
- December 7, 2006
"Life After the 30-Second Spot"
By Joseph Jaffe, President, Jaffe LLC; former Interactive Media Head at TBWA\Chiat\Day and OMD USA (see www.getthejuice.com), author of the best-selling book "Life After the 30 Second Spot" - November 30, 2006
"Brand-building in this Cluttered 21st-Century Media Environment"
By Jeff Hicks, President, Crispin Porter & Bogusky, Miami -
November 15, 2006
"Search Engine Advertising: What it is and How to Use it Effectively"
By John Kelley and Helena Beem of Google's AdWords Division> "Google Lands in Ann Arbor" - News Article by Adrienne Losh
- January 30, 2006
"The Future of Marketing Media: Innovation through Content Creation and Distribution>"
By James Yaffe, Managing Partner of Endeavor Marketing, Los Angeles.Marketers are fighting media clutter, TiVo, and changing consumer media habits by moving marcom dollars away from traditional advertising into “advertainment”: the creation of branded media content, product placements, and other such innovative techniques. These new techniques were ably described by Mr. Yaffe, an expert in the thick of the action. He masterminded Martha Stewart’s deal to market co-branded homes with KB Homes, and has also put together path-breaking deals for American Express, Mattel, and AOL, among others.